Curative Biotech is an innovative biopharmaceutical company with the mission to develop therapeutics, medical devices, or diagnostics at an accelerated pace to fulfill the unmet needs of patients with rare diseases.
Zero Negative was contracted to totally redevelop the company’s brand identity, including their logo, company colors, and website. All of this was key to Curative Biotech being able to better communicate their values, goals, and long-term vision to patients and investors alike.
Being the nature of their industry, Curative Biotechnology needed a clean, modern brand identity that would accurately reflect the cutting edge that they exist upon. However, their website still needed information to be easily accessible to both patients and investors, and that would need to be done in a personal way, that wouldn’t make visitors feel distant. As such, Zero Negative created a pleasing blend of cutting edge imagery with traditional professional elements.