PROJECT INFO
LGG is a new media brand focusing on alternative/underground fashion and music. They needed a news, media, and blog style site to share articles, reviews, and blog posts about artists and creators in their community. Zero Negative worked closely with the LGG team to help build a unique site, establish their brand, and even create some custom graphics, all on a limited budget. Most importantly, LGG needed something that didn’t look too plain or businessy, and stood out as different from their competitors.